Alex Alleyne | LinkedIn growth for B2B founders

This is a self-audit for founders who have posted on LinkedIn for months, collected polite likes, and still can't point to a single client it produced. Originally researched at blog.useinflux.co . There's a moment most founders hit around month three of posting. The likes are steady, a few old colleagues comment, and the calendar is exactly as empty as it was before. The natural conclusion is that LinkedIn content just doesn't produce business for a company like yours. Before you reach that verdict, it's worth running a quick audit. The published research on how B2B buyers behave suggests the audience is there and paying attention. So when content doesn't turn into leads, the fault usually sits somewhere specific in the chain between a post and a conversation. These five questions help you find where. First, is the audience even out there? It helps to settle this before blaming anything else. In the LinkedIn and Edelman B2B Thought Leadership Impact resear...

This is a ranking, not a news recap: seven LinkedIn changes from October 2026, ordered by how much each one should change what a founder who sells B2B services actually does this quarter. Originally researched at blog.useinflux.co . On 15 October 2026 LinkedIn announced seven product changes in one go ( LinkedIn Pressroom ). Most of the coverage centred on creators earning money from video. That's understandable, but if you run a founder-led firm with ten or twenty people and you use LinkedIn to win clients, the money features are near the bottom of your list. Here is how I'd rank them, from "act on this now" to "safe to ignore for now". Why rank them at all? Founders have limited hours for LinkedIn. LinkedIn itself says more than 80% of its creators build content alongside another role, and that the number of founders on the platform is up 70% ( LinkedIn Pressroom ). More founders competing for the same buyers, with the same scarce time, means you sho...