Getting Likes but No Leads on LinkedIn? A Five-Question Self-Audit for B2B Founders
This is a self-audit for founders who have posted on LinkedIn for months, collected polite likes, and still can't point to a single client it produced. Originally researched at blog.useinflux.co . There's a moment most founders hit around month three of posting. The likes are steady, a few old colleagues comment, and the calendar is exactly as empty as it was before. The natural conclusion is that LinkedIn content just doesn't produce business for a company like yours. Before you reach that verdict, it's worth running a quick audit. The published research on how B2B buyers behave suggests the audience is there and paying attention. So when content doesn't turn into leads, the fault usually sits somewhere specific in the chain between a post and a conversation. These five questions help you find where. First, is the audience even out there? It helps to settle this before blaming anything else. In the LinkedIn and Edelman B2B Thought Leadership Impact resear...